Overview

What is VIEW?

The VIEW platform is a digital advertising platform that connects advertisers and advertising consumers based on the blockchain technology. The digital advertising market is growing rapidly every year due to the widespread use of PCs and smartphones, and recently. Recently, as the overall life has moved online due to the corona virus, its growth is accelerating, showing infinite the growth potential.

On the other hand, this digital advertising market has several problems. As the market grows and technology advances, competition intensifies, which requires high entry barriers and high advertising costs to advertisers. In addition, the digital nature makes it impossible to directly check and verify whether the posted advertisement is functioning properly, and since most ad platforms provide a 'SKIP' function to skip the advertisement, the risk of not obtaining the advertising effect is increasing if there is no winning move in the first 5 seconds.

Meanwhile, advertising consumers do not receive any benefit from spending their time watching advertisements. As a typical example, YouTube's ad campaigns continue to show users a lot of ads, but share the ad revenue only with the channel owner, and the users must pay an additional service fee not to see the ad. Of course, it is reasonable to create profits from advertising to run YouTube, but an equal and fair distribution of the astronomical advertising revenue will be necessary.

The VIEW platform presents the following three goals to solve the aforementioned problems: The first goal is to provide various services specialized for advertisers to produce advertisements at low cost, and to provide active advertising solutions that allow advertisers to directly post and check; The second goal is to create a win-win ecosystem in which the advertisers offer direct watching rewards to advertisements posted in this way to fairly share the benefits with the advertising consumers who faithfully consume the ads. The third goal is to build and operate a truly decentralized digital advertising platform and ecosystem using the blockchain technology.

Below, we are to explain in more detail the information about the VIEW platform, a digital advertising platform with infinite expandability, and the VIEW Token (VIEW) used within its own ecosystem, while introducing the project's vision and goals, roadmap, team members, etc.

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